Rongxin's digital Operation

As a representative enterprise with a say in digital operation and management in the logistics industry, Rongxin was selected as a classic business case to be compiled into the HKU-Fudan IMBA operation management course. In this lecture, he firstly shared the current industry pattern and characteristics at the macro level, as well as the crucial role played by logistics in the development of national economy, and built up the underlying framework of the cognition of the logistics industry for the participants.

 Many major business model innovations are closely related to the continuous cost reduction in logistics and the subsequent rise of industrial Internet. With the changes in industrial and consumption patterns, the constant pursuit of supply chain efficiency will continue to drive innovation in all industries.

Similarly, continuous optimization of efficiency is the core objective of logistics operations management, and the strength of operations management capabilities is not only about efficiency, but also brings about extreme fragmentation of the industry and changes in the competitive landscape. Analyzing operation management mainly solves two problems of logistics, one is to digest the huge cost, and the other is to make the highly complex network efficient. The digitization of operation management is a powerful means to digest costs and improve efficiency.


Years of practical experience has proved that the key to digital operation is to take customer demand as the starting point, combine digitalization with operation scenarios in depth, and combine technology with operation team in depth. Shared the three requisites for digital operation, first, strategic focus, second, tactical focus, and third, data accumulation. Under these prerequisites, digital operation has to be precipitated over time in order to be effective and help the team see the future trend.


In 2014, Rongxin put the digital construction work on the strategic agenda and independently developed and built a perfect digital management system for major business scenarios. Based on the demand for improvement of sales efficiency, operation efficiency, capacity efficiency, service efficiency, and management efficiency, Rongxin has continuously precipitated, innovated, and iterated digital management tools, and has now formed a closed-loop system of digital operation and management for the whole chain, which is currently at the leading level in the industry.